Case StudiesInfo
Crafting
art,
brands,
and
digital
products
with
good
humans
HB+ by Optum
BrandX Team
2024—now
Building the brand experience for an enterprise-level health benefits wallet app saving billions of spend for 17M people
Current project
HP/Metajive
UI/Design/Concepting
2023—2024
Creating the brand identity and shop experience for the product launch of HP’s fastest-selling subscription ever
Case study
Ethic
Founding Creative Director
2016—2022
Creating the brand universe for Ethic, a fintech company powering the future of sustainable investing from $0—$5B+.
Case study
IBM/Havas
Creative Direction
2016
Redesigning IBM.com/cloud with the new IBM Cloud brand identity and architecture for a pattern-based design system
Case study
Dell/Y&R
Design
2016
Showcasing Dell's Internet of Things technology through brand-partnered interactive case studies
Case study
Oracle/Havas
Design
2016
Designing a Forbe's Insights partnered experience to showcase Oracle's Human Capital Management (HCM) suite
Case study
Mohawk (Google Ventures)
Founding Design Director
2015—2016
Launching six consumer product brands through a Google Ventures AI-powered brand incubator (2019 IPO)
Case study
IBM/Havas
Design
2010—2015
Designing for various IBM business units, including Cybersecurity, Hybrid Cloud, Watson, Research, and PureSystems
Case study
IBM/Havas
Design
2010
Designing digital creative for IBM's Smarter Planet initiatives focused on using technology to address global challenges
Case study
Schwab/Havas
Design
2010
Designing the Investors Rule digital experiences for Charles Schwab's Talk to Chuck marketing strategy
Case study
A multidisciplinary design practice with a focus in tech working in-house with teams to build artful brand experiences and digital products
Currently working on HB+ with Optum's Starship Studio BrandX Team